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Africa Media Review
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Electronic Theses & Dissertations
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Social marketing as a strategy for communicating agricultural innovations in rural development
Isoba, John C. G.
Text (1986)
Part of
Africa Media Review
Social marketing : a practical example concerning the department of resource development
Wagner, Judith H.
Text (1989)
Part of
Electronic Theses & Dissertations
Cross-country comparison of consumer attitudes toward corporate cause-related marketing campaigns
Kuber, Gayatri Vineet
Text (2005)
Part of
Electronic Theses & Dissertations
Factors contributing to success for CRM campaigns : attitudes of genders toward different types of causes and corporations
Vilela, Alexandra Magalhães
Text (2001)
Part of
Electronic Theses & Dissertations
The effect of ambiguity on a social change initiative
Brummans, Boris H. J. M.
Text (2000)
Part of
Electronic Theses & Dissertations
Operationalizing key constructs of construal level theory to maximize donor generosity toward advertising messages
Dedeaux, Clay Steven
Text (2009)
Part of
Electronic Theses & Dissertations
Cause related marketing--the case of stigmatized products
Bhattacharya, Smeeta
Text (2004)
Part of
Electronic Theses & Dissertations
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