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Electronic Theses & Dissertations
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Theses
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English
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In Copyright
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Advertising, Public service
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College students--Recruiting
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Consumer behavior
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Consumers--Attitudes
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Corporate sponsorship
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Fund raising--Psychological aspects
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Marketing--Management
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Michigan State University. Department of Resource Development
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Nonprofit organizations--Marketing
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Psychological aspects
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Social responsibility of business
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Consumer response to cause-brand alliances : how situational and consumer characteristics influence consumer response
Trimble, Carrie Suzanne
Text (2007)
Part of
Electronic Theses & Dissertations
Social marketing : a practical example concerning the department of resource development
Wagner, Judith H.
Text (1989)
Part of
Electronic Theses & Dissertations
Operationalizing key constructs of construal level theory to maximize donor generosity toward advertising messages
Dedeaux, Clay Steven
Text (2009)
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Electronic Theses & Dissertations
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