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Electronic Theses & Dissertations
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Automobile industry and trade
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Consumer behavior
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Essays on the impact of social media in the automobile industry
Wang, Yen-Yao
Text (2017)
Part of
Electronic Theses & Dissertations
The effectiveness of Corporate Social Responsibility (CSR) campaigns on consumer responses to brands in social media : impression management perspectives
Jeong, Hyun Ju
Text (2011)
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Electronic Theses & Dissertations
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