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News organizations' news link sharing strategies on Twitter : economic theory and computational text analysis
Pak, Chankyung
Text (2018)
Part of
Electronic Theses & Dissertations
Content and community : decoding engagement by exploring empirical links with social media engagement, brand equity, purchase intent, and engagement intent
McKay, Brigitte Arianna
Text (2017)
Part of
Electronic Theses & Dissertations
The effectiveness of Corporate Social Responsibility (CSR) campaigns on consumer responses to brands in social media : impression management perspectives
Jeong, Hyun Ju
Text (2011)
Part of
Electronic Theses & Dissertations
Essays on the impact of social media in the automobile industry
Wang, Yen-Yao
Text (2017)
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Electronic Theses & Dissertations
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