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Subject: Television advertising
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Collection: Electronic Theses & Dissertations
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Language: English
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Copyright Status: In Copyright
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Material Type
Theses
32
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Advertising copy
2
Advertising, Newspaper
1
Advertising, Political
1
Advertising, Public service
3
Advertising--Alcoholic beverages
1
Advertising--Alcoholic beverages--Law and legislation
1
Advertising--Farm produce
1
Advertising--Food
1
Advertising--Psychological aspects
1
Animated films
1
Attribution of news
1
Branding (Marketing)
1
Broadcast advertising
1
Color television
1
Consumer behavior
1
Consumers--Attitudes
1
Direct marketing
1
Drunk driving--Prevention
2
Fairness doctrine (Broadcasting)
1
Fear
1
Impulse
1
Korea (South)
3
Marketing--Technological innovations
1
Married women--Employment
1
Mothers--Employment
1
Negativism
1
Persian Gulf War (1991)
1
Photography--Lighting
1
Prices
1
Psychological reactance
1
Public interest
1
Puerto Rico
1
Radio advertising
2
Saudi Arabia
1
Self-perception
1
Sex role in advertising
2
Shopping--Psychological aspects
1
Telemarketing
1
Teleshopping
1
Television advertising and children
1
Television and children
2
Television and youth
1
Television broadcasting of news
2
Television in politics
1
Television programs
1
Television--Lighting
1
United States
10
United States. Federal Radio Commission
1
Video recordings--Production and direction
1
Warnings
1
Wit and humor in advertising
1
Women in advertising
1
Young consumers
1
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The effect of humor on memory and reactance in public service announcements
Glazer, Edward Lawrence
Text (2004)
Part of
Electronic Theses & Dissertations
The techniques, costs, and selling abilities of the animated television commercial
Stutler, William B.
Text (1961)
Part of
Electronic Theses & Dissertations
Video lighting : a photographic approach
Haggadone, David Lee
Text (1988)
Part of
Electronic Theses & Dissertations
The impact of product usage warnings in broadcast television advertising : an experimental study
Smith, Sandra Jean
Text (1985)
Part of
Electronic Theses & Dissertations
Married working mothers' evaluations of and responses to sharing and non-sharing commercial portrayals of multiple-role women : an empirical study
Crispin, Sherri J.
Text (1986)
Part of
Electronic Theses & Dissertations
Potential revenue in the top fifty television markets
Katell, Denis Charles M.
Text (1978)
Part of
Electronic Theses & Dissertations
The influence of scarcity messages on buying impulse : an experimental study of TV home shopping programs
Li, Hairong
Text (1995)
Part of
Electronic Theses & Dissertations
Perceptions of children's television advertising : an empirical investigation of the beliefs and attitudes of consumer, industry, and government respondents
Culley, James D.
Text (1974)
Part of
Electronic Theses & Dissertations
A comparison of the effectiveness of brand differentiation and information-level strategies in South Korean and U.S. television advertising
Taylor, Charles Ray
Text (1992)
Part of
Electronic Theses & Dissertations
An investigation of affective responses to emotional advertising appeals
Machleit, Karen Ann
Text (1986)
Part of
Electronic Theses & Dissertations
A content analysis of market-driven television news magazines : commodification, conglomeration and public interest
Tseng Kuo-Feng
Text (2001)
Part of
Electronic Theses & Dissertations
A multivariate study of reactions to television commercials
Russell, James Randle
Text (1974)
Part of
Electronic Theses & Dissertations
Television network evening news and advertising in war time : a study of television structural change during the Gulf War
Trupin, Dory
Text (1992)
Part of
Electronic Theses & Dissertations
Comparison and evaluation of information content in U.S. and South Korean television advertising
Chang, Kyu Yeol
Text (1991)
Part of
Electronic Theses & Dissertations
Formative research on the role of self-efficacy in an alcohol information campaign : a social marketing approach
Anderson, Ronald Bruce
Text (1986)
Part of
Electronic Theses & Dissertations
Psychological reactance and branded product placement
Chang, Susan
Text (2005)
Part of
Electronic Theses & Dissertations
Impact of horticultural information on televiewers
Berninger, Louis, 1929-
Text (1954)
Part of
Electronic Theses & Dissertations
The impact of American television commercials upon Saudi Arabian students' children's habits in terms of purchasing behavior
Basfar, Hasan Omar
Text (1989)
Part of
Electronic Theses & Dissertations
The effects of color on television commercials
Zeigler, Sherilyn Kay
Text (1966)
Part of
Electronic Theses & Dissertations
Negative political television commercials : an experimental study of appeal types and response strategies
Roddy, Brian L. (Brian Leo)
Text (1988)
Part of
Electronic Theses & Dissertations
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