MSU Libraries
Digital Repository
Home
About
Collections
Selected filters
Subject: Television advertising--Psychological aspects
×
Collection
Electronic Theses & Dissertations
3
Material Type
Theses
3
Language
English
3
Copyright Status
In Copyright
3
Subject
Advertising--Effective frequency
1
Advertising--Psychological aspects
1
Avoidance (Psychology)
1
Cell phone advertising
1
Consumers--Psychology
1
Human information processing
1
Internet advertising
1
Michigan
1
Psychological aspects
1
Psychology
1
Television programs--Psychological aspects
1
Undergraduates
1
Year
TO
Apply
Search results for
Back again or
Showing 1 to 3 of 3 results
Results per page
20
50
100
Sort by
Most Relevant
Title (A-Z)
Title (Z-A)
Date (Newest)
Date (Oldest)
Most Recent
Least Relevant
Moderating roles of involvement in information processing routes and message acceptance for differing numbers of ad repetitions
Lee, Haksik
Text (1987)
Part of
Electronic Theses & Dissertations
How television programs affect emotional response to commercials
Broach, Vance Carter
Text (1988)
Part of
Electronic Theses & Dissertations
Advertising approach and avoidance : a dual process model
Tham, Samuel M.
Text (2019)
Part of
Electronic Theses & Dissertations
First
1
(current)
Last
