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Subject: Television advertising
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Critical Arts
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Electronic Theses & Dissertations
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Theses
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Advertising copy
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Persian Gulf War (1991)
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Puerto Rico
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Radio advertising
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Saudi Arabia
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Self-perception
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Sex role in advertising
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Shopping--Psychological aspects
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South Africa
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TV2 (Television station : Johannesburg, South Africa)
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TV3 (Television station : Johannesburg, South Africa)
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Telemarketing
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Teleshopping
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Television advertising and children
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Television and children
2
Television and youth
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Television broadcasting of news
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Television in politics
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Television viewers
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United States
10
United States. Federal Radio Commission
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Formative research on the role of self-efficacy in an alcohol information campaign : a social marketing approach
Anderson, Ronald Bruce
Text (1986)
Part of
Electronic Theses & Dissertations
The impact of product usage warnings in broadcast television advertising : an experimental study
Smith, Sandra Jean
Text (1985)
Part of
Electronic Theses & Dissertations
Television network evening news and advertising in war time : a study of television structural change during the Gulf War
Trupin, Dory
Text (1992)
Part of
Electronic Theses & Dissertations
The effect of market structure, profitability and organization size on commercialization, clutter, clearance and complaint practices used by commercial television stations nationwide
Wicks, Jan LeBlanc
Text (1989)
Part of
Electronic Theses & Dissertations
Alcohol advertising on the electronic media : a profile of history, legislation, roles and controversy
Steele, Lisa Evelyn
Text (1986)
Part of
Electronic Theses & Dissertations
The impact of American television commercials upon Saudi Arabian students' children's habits in terms of purchasing behavior
Basfar, Hasan Omar
Text (1989)
Part of
Electronic Theses & Dissertations
A content analysis of Saturday morning network television commercials
Kuperberg, Joseph H.
Text (1994)
Part of
Electronic Theses & Dissertations
The effect of humor on memory and reactance in public service announcements
Glazer, Edward Lawrence
Text (2004)
Part of
Electronic Theses & Dissertations
The relative efficiencies of visual, audio-visual, and aural presentations for transmitting commercial messages
O'Neal, Michael Robert
Text (1971)
Part of
Electronic Theses & Dissertations
The effects of crossmedia ownership on television and newspaper "prices"
Wirth, Michael Otto, 1951-
Text (1977)
Part of
Electronic Theses & Dissertations
The techniques, costs, and selling abilities of the animated television commercial
Stutler, William B.
Text (1961)
Part of
Electronic Theses & Dissertations
Potential revenue in the top fifty television markets
Katell, Denis Charles M.
Text (1978)
Part of
Electronic Theses & Dissertations
Impact of horticultural information on televiewers
Berninger, Louis, 1929-
Text (1954)
Part of
Electronic Theses & Dissertations
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