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Electronic Theses & Dissertations
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Theses
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English
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Consumer behavior
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Impulse
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Korea (South)
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Marketing--Technological innovations
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Shopping--Psychological aspects
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Telemarketing
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Teleshopping
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Television and children
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United States
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Irwin Wm W
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Perceptions of children's television advertising : an empirical investigation of the beliefs and attitudes of consumer, industry, and government respondents
Culley, James D.
Text (1974)
Part of
Electronic Theses & Dissertations
Comparison and evaluation of information content in U.S. and South Korean television advertising
Chang, Kyu Yeol
Text (1991)
Part of
Electronic Theses & Dissertations
The influence of scarcity messages on buying impulse : an experimental study of TV home shopping programs
Li, Hairong
Text (1995)
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Electronic Theses & Dissertations
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