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Subject: Television advertising
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Electronic Theses & Dissertations
17
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Theses
17
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English
17
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In Copyright
17
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Advertising copy
2
Advertising, Newspaper
1
Advertising, Public service
1
Advertising--Alcoholic beverages
1
Advertising--Alcoholic beverages--Law and legislation
1
Animated films
1
Attribution of news
1
Branding (Marketing)
1
Broadcast advertising
1
Consumer behavior
1
Consumers--Attitudes
1
Direct marketing
1
Fairness doctrine (Broadcasting)
1
Impulse
1
Korea (South)
3
Marketing--Technological innovations
1
Married women--Employment
1
Mothers--Employment
1
Prices
1
Psychological reactance
1
Public interest
1
Radio advertising
1
Sex role in advertising
1
Shopping--Psychological aspects
1
Telemarketing
1
Teleshopping
1
Television and children
1
Television broadcasting of news
1
Television programs
1
United States
6
United States. Federal Radio Commission
1
Warnings
1
Wit and humor in advertising
1
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Policy Review
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An analytical review of the policies of the Federal Communication Commission regarding broadcast advertising
Ramey, Carl Robert
Text (1964)
Part of
Electronic Theses & Dissertations
The effect of market structure, profitability and organization size on commercialization, clutter, clearance and complaint practices used by commercial television stations nationwide
Wicks, Jan LeBlanc
Text (1989)
Part of
Electronic Theses & Dissertations
The impact of product usage warnings in broadcast television advertising : an experimental study
Smith, Sandra Jean
Text (1985)
Part of
Electronic Theses & Dissertations
The effects of crossmedia ownership on television and newspaper "prices"
Wirth, Michael Otto, 1951-
Text (1977)
Part of
Electronic Theses & Dissertations
A content analysis of market-driven television news magazines : commodification, conglomeration and public interest
Tseng Kuo-Feng
Text (2001)
Part of
Electronic Theses & Dissertations
Comparison and evaluation of information content in U.S. and South Korean television advertising
Chang, Kyu Yeol
Text (1991)
Part of
Electronic Theses & Dissertations
Alcohol advertising on the electronic media : a profile of history, legislation, roles and controversy
Steele, Lisa Evelyn
Text (1986)
Part of
Electronic Theses & Dissertations
The effect of humor on memory and reactance in public service announcements
Glazer, Edward Lawrence
Text (2004)
Part of
Electronic Theses & Dissertations
A comparison of the effectiveness of brand differentiation and information-level strategies in South Korean and U.S. television advertising
Taylor, Charles Ray
Text (1992)
Part of
Electronic Theses & Dissertations
Psychological reactance and branded product placement
Chang, Susan
Text (2005)
Part of
Electronic Theses & Dissertations
Comparison of information in TV advertisements in the United States of America and South Korea
Cho, Jae Yung
Text (1988)
Part of
Electronic Theses & Dissertations
Married working mothers' evaluations of and responses to sharing and non-sharing commercial portrayals of multiple-role women : an empirical study
Crispin, Sherri J.
Text (1986)
Part of
Electronic Theses & Dissertations
Perceptions of children's television advertising : an empirical investigation of the beliefs and attitudes of consumer, industry, and government respondents
Culley, James D.
Text (1974)
Part of
Electronic Theses & Dissertations
Potential revenue in the top fifty television markets
Katell, Denis Charles M.
Text (1978)
Part of
Electronic Theses & Dissertations
The influence of scarcity messages on buying impulse : an experimental study of TV home shopping programs
Li, Hairong
Text (1995)
Part of
Electronic Theses & Dissertations
The techniques, costs, and selling abilities of the animated television commercial
Stutler, William B.
Text (1961)
Part of
Electronic Theses & Dissertations
What does 'folk wisdom' about deceptiveness in advertising say about consumers' willingness-to-buy? : the case DRTV
Wyre, Karan J.
Text (2001)
Part of
Electronic Theses & Dissertations
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