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Electronic Theses & Dissertations
4
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Theses
4
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English
4
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In Copyright
4
Subject
Advertising, Public service
1
Advertising--Alcoholic beverages
1
Advertising--Alcoholic beverages--Law and legislation
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Branding (Marketing)
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Broadcast advertising
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Fairness doctrine (Broadcasting)
1
Psychological reactance
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United States
2
Warnings
1
Wit and humor in advertising
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Alcohol advertising on the electronic media : a profile of history, legislation, roles and controversy
Steele, Lisa Evelyn
Text (1986)
Part of
Electronic Theses & Dissertations
The effect of humor on memory and reactance in public service announcements
Glazer, Edward Lawrence
Text (2004)
Part of
Electronic Theses & Dissertations
The impact of product usage warnings in broadcast television advertising : an experimental study
Smith, Sandra Jean
Text (1985)
Part of
Electronic Theses & Dissertations
Psychological reactance and branded product placement
Chang, Susan
Text (2005)
Part of
Electronic Theses & Dissertations
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