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Subject: Television advertising
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Collection
Electronic Theses & Dissertations
31
Material Type
Theses
31
Language
English
31
Copyright Status
In Copyright
31
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Advertising copy
2
Advertising, Newspaper
1
Advertising, Political
1
Advertising, Public service
3
Advertising--Alcoholic beverages
1
Advertising--Alcoholic beverages--Law and legislation
1
Advertising--Farm produce
1
Advertising--Food
1
Advertising--Psychological aspects
1
Animated films
1
Attribution of news
1
Branding (Marketing)
1
Broadcast advertising
1
Color television
1
Consumer behavior
1
Consumers--Attitudes
1
Direct marketing
1
Drunk driving--Prevention
2
Fairness doctrine (Broadcasting)
1
Fear
1
Impulse
1
Korea (South)
3
Marketing--Technological innovations
1
Married women--Employment
1
Mothers--Employment
1
Negativism
1
Persian Gulf War (1991)
1
Photography--Lighting
1
Prices
1
Psychological reactance
1
Public interest
1
Puerto Rico
1
Radio advertising
2
Saudi Arabia
1
Self-perception
1
Sex role in advertising
2
Shopping--Psychological aspects
1
Telemarketing
1
Teleshopping
1
Television and children
2
Television and youth
1
Television broadcasting of news
2
Television in politics
1
Television programs
1
Television--Lighting
1
United States
9
United States. Federal Radio Commission
1
Video recordings--Production and direction
1
Warnings
1
Wit and humor in advertising
1
Women in advertising
1
Young consumers
1
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Impact of horticultural information on televiewers
Berninger, Louis, 1929-
Text (1954)
Part of
Electronic Theses & Dissertations
The relationship between visual information and affect in television commercials
Medoff, Norman Jeffrey
Text (1972)
Part of
Electronic Theses & Dissertations
The effect of television food commercials on the consumer socialization of teenagers in Puerto Rico
Del Toro, Wanda
Text (1987)
Part of
Electronic Theses & Dissertations
The effect of humor on memory and reactance in public service announcements
Glazer, Edward Lawrence
Text (2004)
Part of
Electronic Theses & Dissertations
Married working mothers' evaluations of and responses to sharing and non-sharing commercial portrayals of multiple-role women : an empirical study
Crispin, Sherri J.
Text (1986)
Part of
Electronic Theses & Dissertations
Comparison and evaluation of information content in U.S. and South Korean television advertising
Chang, Kyu Yeol
Text (1991)
Part of
Electronic Theses & Dissertations
Video lighting : a photographic approach
Haggadone, David Lee
Text (1988)
Part of
Electronic Theses & Dissertations
The effects of crossmedia ownership on television and newspaper "prices"
Wirth, Michael Otto, 1951-
Text (1977)
Part of
Electronic Theses & Dissertations
Alcohol advertising on the electronic media : a profile of history, legislation, roles and controversy
Steele, Lisa Evelyn
Text (1986)
Part of
Electronic Theses & Dissertations
A multivariate study of reactions to television commercials
Russell, James Randle
Text (1974)
Part of
Electronic Theses & Dissertations
Negative political television commercials : an experimental study of appeal types and response strategies
Roddy, Brian L. (Brian Leo)
Text (1988)
Part of
Electronic Theses & Dissertations
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