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Electronic Theses & Dissertations
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Theses
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English
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Broadcast journalism
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Cable television
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Local mass media
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Market segmentation
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Market surveys
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Michigan--Lansing Region
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Television viewers
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United States
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Using "benefit segmentation" strategies to define local broadcast television news audience segments : a segmentation model based on media gratifications
Wicks, Robert Howard
Text (1987)
Part of
Electronic Theses & Dissertations
Product differentiation among the cable national all-news networks and across the cable and broadcast evening newscasts
Bae, Hyuhn-Suhck
Text (1998)
Part of
Electronic Theses & Dissertations
Elements of television newsfilming
Grant, Roger Allen, 1943-
Text (1969)
Part of
Electronic Theses & Dissertations
Traveling and residential mobility as correlates of mass media news behavior
Tillinghast, William Arthur
Text (1975)
Part of
Electronic Theses & Dissertations
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