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Electronic Theses & Dissertations
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College students--Attitudes
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Consumers--Attitudes--Research
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Influence (Psychology)
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Internet advertising
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Consumer resistance to sponsored eWOM : the roles of influencer credibility and inferences of influencer motives
Jiang, Mengtian
Text (2018)
Part of
Electronic Theses & Dissertations
College students' perceptions of credibility of blogs and traditional media as a function of their blog usage
Lin, Jih-Hsuan
Text (2007)
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Electronic Theses & Dissertations
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