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Subject: Truthfulness and falsehood
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Electronic Theses & Dissertations
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Outcome relevant involvement as a motivation for spontaneous veracity judgment
Clare, David
Text (2014)
Part of
Electronic Theses & Dissertations
A marketing strategy lens on the concept of legitimacy : an interplay of purpose values of organizations and legitimacy theory
Runnalls, Pinar
Text (2017)
Part of
Electronic Theses & Dissertations
Credibility of health infographics : effects of message structure and message exaggeration
Kanthawala, Shaheen
Text (2019)
Part of
Electronic Theses & Dissertations
Consumer resistance to sponsored eWOM : the roles of influencer credibility and inferences of influencer motives
Jiang, Mengtian
Text (2018)
Part of
Electronic Theses & Dissertations
Overcoming skepticism toward cause-related marketing claims : the role of consumers' attributions of company motives and consumers' perceptions of company credibility
Bae, Mikyeung
Text (2016)
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Electronic Theses & Dissertations
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