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Subject: Wit and humor in advertising
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Electronic Theses & Dissertations
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Theses
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English
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In Copyright
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Advertising, Public service
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Television advertising
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United States
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The effect of humor on memory and reactance in public service announcements
Glazer, Edward Lawrence
Text (2004)
Part of
Electronic Theses & Dissertations
The effects of humor in advertising
Styrk, Gary David
Text (1969)
Part of
Electronic Theses & Dissertations
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