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Preference for homophily, credibility, and the word-of-mouth process
McLaughlin, Caitlin Michelle
Text (2012)
Part of
Electronic Theses & Dissertations
Motivations for providing and seeking ewom : a cross cultural comparison of U.S. and Korean college students
Han, Sung Mi
Text (2008)
Part of
Electronic Theses & Dissertations
The effectiveness of product conversations in social media : from an attribution theory perspective
Kim, Mi Kyoung
Text (2010)
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Electronic Theses & Dissertations
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