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Consumer resistance to sponsored eWOM : the roles of influencer credibility and inferences of influencer motives
Jiang, Mengtian
Text (2018)
Part of
Electronic Theses & Dissertations
Preference for homophily, credibility, and the word-of-mouth process
McLaughlin, Caitlin Michelle
Text (2012)
Part of
Electronic Theses & Dissertations
Effect of online review modality on online shoppers' attitude and behavior
Jiang, Mengtian
Text (2013)
Part of
Electronic Theses & Dissertations
The effectiveness of product conversations in social media : from an attribution theory perspective
Kim, Mi Kyoung
Text (2010)
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Electronic Theses & Dissertations
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