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Electronic Theses & Dissertations
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The effectiveness of product conversations in social media : from an attribution theory perspective
Kim, Mi Kyoung
Text (2010)
Part of
Electronic Theses & Dissertations
The effects of e-word-of-mouth via social media on destination branding : an empirical investigation on the influences of customer reviews and management responses
Suh, Jung-Ho
Text (2017)
Part of
Electronic Theses & Dissertations
Consumer resistance to sponsored eWOM : the roles of influencer credibility and inferences of influencer motives
Jiang, Mengtian
Text (2018)
Part of
Electronic Theses & Dissertations
Preference for homophily, credibility, and the word-of-mouth process
McLaughlin, Caitlin Michelle
Text (2012)
Part of
Electronic Theses & Dissertations
Motivations for providing and seeking ewom : a cross cultural comparison of U.S. and Korean college students
Han, Sung Mi
Text (2008)
Part of
Electronic Theses & Dissertations
Computer-mediated persuasion in online reviews : statistical versus narrative evidence
Hong, Seoyeon
Text (2009)
Part of
Electronic Theses & Dissertations
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