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Collection: Electronic Theses & Dissertations
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Subject: Marketing--Psychological aspects
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Subject: Consumer behavior
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Theses
3
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English
3
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Agriculture--Economic aspects
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Marketing--Psychological aspects
3
Psychology
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Skepticism
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Social marketing
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Truthfulness and falsehood
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Overcoming skepticism toward cause-related marketing claims : the role of consumers' attributions of company motives and consumers' perceptions of company credibility
Bae, Mikyeung
Text (2016)
Part of
Electronic Theses & Dissertations
Understanding how consumers and producers evaluate tradeoffs related to food and agriculture using experimental auctions
Waldman, Kurt B.
Text (2014)
Part of
Electronic Theses & Dissertations
Fear of missing out : conceptualization, measurement, and relevance to marketing
Neumann, Dominik
Text (2020)
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Electronic Theses & Dissertations
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