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Subject: Advertising layout and typography
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Electronic Theses & Dissertations
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Theses
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Advertising, Newspaper
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Advertising--Psychological aspects
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The effects of visual complexity in print advertising design on looking time, arousal, and ratings of interestingness and pleasingness
Scheiner, Edward Charles
Text (1987)
Part of
Electronic Theses & Dissertations
An experiment to determine the relative effectiveness of newspaper advertising schedules as affected by advertisement size and frequency of insertion
Novak, Arthur William
Text (1969)
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Electronic Theses & Dissertations
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