MSU Libraries
Digital Repository
Home
About
Collections
Selected facets
Collection: Electronic Theses & Dissertations
×
Subject: Marketing
×
Collection
Electronic Theses & Dissertations
74
Material Type
Theses
74
Language
English
74
Copyright Status
Creative Commons Licensed
7
In Copyright
67
Subject
Accounting
1
Advertising
2
Agricultural extension workers--Attitudes
1
Agricultural innovations
1
Agriculture
1
Agriculture--Economic aspects
3
Alaska
1
Argentina
1
Automation
1
Beef steaks
1
Bilingualism
1
Brand choice
2
Brand name products
2
Branding (Marketing)
3
Business
1
Business enterprises
1
Business enterprises--Communication systems
1
Business logistics
2
Business planning--Econometric models
1
Chestnut
1
Chestnut Growers Inc
1
Children
1
Code switching (Linguistics)
1
Cognitive dissonance
1
Commerce
2
Communication
6
Competition
1
Competition, International
1
Computer software industry
1
Computer software industry--Marketing
1
Computers
1
Consumer behavior
4
Consumer complaints
1
Consumers' preferences
5
Consumers--Attitudes
3
Cooperative marketing of farm produce
1
Corporate image
1
Corporations--Investor relations
1
Customer relations
1
Customer services
2
Customer services--Evaluation
1
Department stores
1
Developing countries
1
Diffusion processes
1
Direct marketing
1
Distributive education
1
Diversification in industry
1
Drug dealers
1
Economics
2
Education
1
Electronic commerce
1
Employees
1
Employees--Attitudes
1
Employees--Social networks
1
Export marketing
1
Farm buildings
1
Farm produce--Marketing
1
Farmers
3
Farmers--Training of
1
Farms, Small
2
Farms, Small--Economic aspects
1
Film sequels
1
Food industry and trade
1
Food--Marketing
1
Group decision making
1
Guatemala
1
Household appliances
1
Hunters--Attitudes
1
Hunting
1
India
2
Industrial management
1
Information science
1
Intellectual cooperation
1
International business enterprises
2
Internet marketing
2
Iowa
1
Japan
2
Kenya
1
Knowledge management
1
Korea
1
Labor economics
1
Lettuce--Economic aspects
1
Management
1
Managerial economics
1
Manufactures
1
Marketing channels
1
Marketing cooperatives
1
Marketing research
1
Marketing--Management
2
Mass media
1
Methamphetamine
1
Methamphetamine abuse
1
Michigan
6
Michigan State University. Extension
1
Motion pictures--Marketing
1
Motivation research (Marketing)
1
New agricultural enterprises
1
New products
3
Ohio
1
Organizational learning
1
Outdoor recreation
1
Pacific Northwest
1
Pakistan--Karachi
1
Physical distribution of goods
1
Place marketing
1
Political participation
1
Power (Social sciences)
2
Product management
3
Profit--Accounting
1
Psychology, Industrial
1
Public health
1
Purchasing
1
Purchasing departments
1
Quality of products
1
Recreation--Marketing
1
Retail trade
3
Retail trade--Employees
1
Returning goods
1
Risk
1
Rural development
1
Rural tourism
1
Sales personnel
1
Sales promotion
1
Scheduled tribes in India--Education
1
Self-perception
1
Shipping--Evaluation
1
Social marketing
1
Social media
2
Social networks
1
Social psychology
1
Social responsibility of business
3
Specialty crops
1
Stockholders--Attitudes
1
Supermarkets
1
Sustainable agriculture
1
System analysis
1
Timber
1
Tourism
2
Tourism--Marketing
1
Transaction costs
1
United States
5
Universities and colleges
1
Vertical integration
1
Women drug dealers
1
Word-of-mouth advertising
1
Search results
Showing 1 to 20 of 74 results
Results per page
20
50
100
Sort by
Most Relevant
Title (A-Z)
Title (Z-A)
Date (Newest)
Date (Oldest)
Most Recent
Least Relevant
CONCEPTUALIZING AND MEASURING CONSUMER ACTIVISM FROM AN ANTI-BRAND, GOAL-ORIENTED BEHAVIORAL PERSPECTIVE : A PSYCHOMETRIC SCALE DEVELOPMENT
Santos Muraro, Iago
Text (2023)
Part of
Electronic Theses & Dissertations
The Confluence of Electronic Word of Mouth and Firm Performance Outcomes
Holle, Brandon Zachary
Text (2023)
Part of
Electronic Theses & Dissertations
EXPLORING FIRM STRATEGIC ORIENTATIONS : A COMPLEMENTARITY PERSPECTIVE
Chernetsky, Victor
Text (2023)
Part of
Electronic Theses & Dissertations
Friends in high places : U.S. cannabis companies' management of stakeholder relationships
Draeger, Melody J.
Text (2022)
Part of
Electronic Theses & Dissertations
Whose Message Is More Powerful? Comparing the Effect of Virtual Influencers and Human Celebrities on Social Media Persuasion Depending on Perceived Source Characteristics and Nutrition of Instagram Food Messages
Lee, Ju Young
Text (2022)
Part of
Electronic Theses & Dissertations
THE ROLE OF EMERGENT DIGITAL TECHNOLOGIES IN MARKETING RESEARCH AND STRATEGY
Redd, Shana Leslie
Text (2021)
Part of
Electronic Theses & Dissertations
Going Native : Investigating the Drivers of Native Advertising Effectiveness
LaBrecque, Alexander Charles
Text (2021)
Part of
Electronic Theses & Dissertations
Strategies for Increasing Farmer Input and Control of Food Labeling Initiatives in Michigan and the United States
Bardenhagen, Christopher James
Text (2021)
Part of
Electronic Theses & Dissertations
BRAND PROTECTION ACTIONS AND THEIR IMPACTS ON STOCK MARKET REACTIONS
Zheng, Xiaoyun
Text (2021)
Part of
Electronic Theses & Dissertations
SOCIAL MEDIA ADVERTISING : MARKETING E-CIGARETTES ON INSTAGRAM TO ADOLESCENTS & EMERGING ADULTS IN THE UNITED STATES
Almutairi, Nasser Nka N Alsadoni
Text (2021)
Part of
Electronic Theses & Dissertations
Re-moo-ving barriers within labor : exploring current events related to dairy and poultry labor markets
Kaminski, Danielle Megan
Text (2020)
Part of
Electronic Theses & Dissertations
A descriptive analysis of beginning specialty crop farmer training programs in Michigan
Comer, Donald M.
Text (2019)
Part of
Electronic Theses & Dissertations
Managing the Online Conversation : The Roles of Expressed Behavioral Commitment and Decreased Customer Effort in Online Customer Reviews
Beck, Jonathan Michael
Text (2019)
Part of
Electronic Theses & Dissertations
Integrating customer service and marketing strategies in a channel of distribution : an empirical study
Sterling, Jay U.
Text (1985)
Part of
Electronic Theses & Dissertations
A Description and analysis in terms of Kotler's marketing orientation of selected university marketing agencies which sell faculty-developed non-print materials
Decker, Betty L.
Text (1985)
Part of
Electronic Theses & Dissertations
Improving the effectiveness of food distribution in developing countries : an analysis of Karachi, Pakistan
Luqmani, Mushtaq
Text (1978)
Part of
Electronic Theses & Dissertations
An analysis of the effectiveness of post-transaction communications in reducing cognitive dissonance
Hunt, Shelby D.
Text (1968)
Part of
Electronic Theses & Dissertations
An inquiry into the relevance of "The Marketing Concept" as a management guide to the mobilization of corporate effort
King, Robert L.
Text (1960)
Part of
Electronic Theses & Dissertations
The potential impact of broadband communication network technology on consumer marketing communication : a computer simulation experiment
Block, Martin P., 1946-
Text (1975)
Part of
Electronic Theses & Dissertations
Marketing channel administration by Japanese manufacturers : an exploratory investigation
Shimaguchi, Mitsuaki, 1942-
Text (1977)
Part of
Electronic Theses & Dissertations
First
1
(current)
2
3
4
Last
