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Subject: Marketing
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Subject: Consumers--Attitudes
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Subject: Social responsibility of business
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Collection
Electronic Theses & Dissertations
2
Material Type
Theses
2
Language
English
2
Copyright Status
In Copyright
2
Subject
Corporate image
1
Corporations--Investor relations
1
Customer relations
1
Employees--Attitudes
1
India
1
Social marketing
1
Stockholders--Attitudes
1
United States
1
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Turning corporate social responsibility into opportunity : a study of stakeholder orientation and marketing
Gonzalez-Padron, Tracy L.
Text (2007)
Part of
Electronic Theses & Dissertations
Cross-country comparison of consumer attitudes toward corporate cause-related marketing campaigns
Kuber, Gayatri Vineet
Text (2005)
Part of
Electronic Theses & Dissertations
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