MSU Libraries
Digital Repository
Home
About
Collections
Selected facets
Date Added: Last 6 months
×
Subject: Marketing
×
Collection
Electronic Theses & Dissertations
3
Material Type
Theses
3
Language
English
3
Copyright Status
Creative Commons Licensed
2
In Copyright
1
Subject
Communication
1
Industrial management
1
Social psychology
1
Search results
Showing 1 to 3 of 3 results
Results per page
20
50
100
Sort by
Most Relevant
Title (A-Z)
Title (Z-A)
Date (Newest)
Date (Oldest)
Most Recent
Least Relevant
CONCEPTUALIZING AND MEASURING CONSUMER ACTIVISM FROM AN ANTI-BRAND, GOAL-ORIENTED BEHAVIORAL PERSPECTIVE : A PSYCHOMETRIC SCALE DEVELOPMENT
Santos Muraro, Iago
Text (2023)
Part of
Electronic Theses & Dissertations
The Confluence of Electronic Word of Mouth and Firm Performance Outcomes
Holle, Brandon Zachary
Text (2023)
Part of
Electronic Theses & Dissertations
EXPLORING FIRM STRATEGIC ORIENTATIONS : A COMPLEMENTARITY PERSPECTIVE
Chernetsky, Victor
Text (2023)
Part of
Electronic Theses & Dissertations
First
1
(current)
Last
