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Electronic Theses & Dissertations
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CONCEPTUALIZING AND MEASURING CONSUMER ACTIVISM FROM AN ANTI-BRAND, GOAL-ORIENTED BEHAVIORAL PERSPECTIVE : A PSYCHOMETRIC SCALE DEVELOPMENT
Santos Muraro, Iago
Text (2023)
Part of
Electronic Theses & Dissertations
The Confluence of Electronic Word of Mouth and Firm Performance Outcomes
Holle, Brandon Zachary
Text (2023)
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Electronic Theses & Dissertations
EXPLORING FIRM STRATEGIC ORIENTATIONS : A COMPLEMENTARITY PERSPECTIVE
Chernetsky, Victor
Text (2023)
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Electronic Theses & Dissertations
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