v Michigan State News, East Lansing, Michigan Thursday, November 6, 1969 Today Meridian Mall opens a million square feet of fun! The grandest grand opening w ^ ^ V The grandest shopping center T| ^TTSOs f you've ever seen! Restaurants. Theaters. Stores that are fun to shop in. Fun to browse in. Fun to be in. A mall filled with fun 365-days-a- year! And a grand opening to match! It all begins this weekend, as Meridian Mall turns on! A real stagecoach and a covered wagon for the youngsters to ride. Clowns and animals and silly surprises. Folk singers, rock bands and a barbershop chorus. A jazz band, a glee club and a tap-dancing chicken! And... the grandest grand opening values you've ever seen! 50 Fabulous New Stores: Albert's Women's Shop G. C. Murphy Variety Store Paraphernalia Allen's Women's Shoes Hamady Brothers Paris Boutique The Barbers Homemaker Drapery Radio Shack Bank of Lansing Hot Sam Pretzels Record land Bernard's Wigs Jo-Ann Fabrics Regis Beauty Salon Breslers Ice Cream Knapp's Department Store Schensul's Cafeteria Butler Women's Shoes Kinney Children's Shoes Shoeland Carousel Snack Bar Marianne Women's Shop Sibley Men's Shoes Child's World Maurice's Women's Shop Singer Sewing Community News Center Memory Lane Small's Men's Shop Cunningham Drug Meridian Four Theatres The Style Shop Women's Clothes Docktor's Pet Center Miscellaneous Gift Shops The Tie Tree Elias Brothers Big Boy Morgan's Jewelry Van's Photo Fanny Farmer Candy Mother-To-Be-Maternity Washburne Travel Father & Son Shoes Neumode Hosiery Webster Men's Wear Fox Jewelry Nobil Family Shoes Woo I co Department Store Gantos Women's Clothes Nu-Vision Optical East Grand River and Marsh Road Thursday, November 6, 1969 2 Mich|gan State News, iiasi Lansing, Michigan grand [MM® M ®WL □ Records on Both... VERSATILE REELS and CARTRIDGES CROCHET VESTEE WEAR IT WITH EVERYTHING! Diagonal R«K \o... Price Woolco-Low Pants, skirts, over blouses, sweaters and dresses. There's just no end to Woolco's Own the great looks you'll come up with! Orion acrylic vestee has tie "LADY DEEDS" string front and dips to hip length. Exciting colors go with all your outfits: bone, white, black, navy, POLYESTER PANTS ' red, purple. Easy care acrylic is washable and needs no ironing. MOOEL 1725-8L III NEW WIDER LEG OPENING gives our 100% Shop at Woolco today and save on all the newest fashions! polyester pants a great flare for fashion. Wear plays and records both them with sweaters and shirts, and the new and 8-track tape cartridges. s299'5 new $497 crochet vestee for a total look. Guaranteed Also on hand in our fine electroi Comparative Value 5.97 department, equipment by Scott washable, our "Lady Deeds" pants need no sroning. French waistband, side zipper and stitched crease add comfort and good looks. Navy, brown, green, burgundy, gold, purple, black. Shop and save at Woolco today and everyday! Comparative Value 6.97 $597 AQUA NET For hair that needs a touch of help staying in place! Aqua Net hair spray. 3/M00 \TiJf PANTY HOSE WE5W Total look, total comfort in first quality, seamless The DAYTONA The Beatles Abbey Road OPAQUE sheer panty hose with nude heel. Scoop up a Model TR 315 batch in pretty shades of Suntone, Rosetone, Television - Radio combination PANTY HOSE Cinnamon, Chocolate, Navy and off-white. One size fits all. The Beatles newest release In fashion fall colors! on Apple records. Now at Woolco at a low price! Complete with AC/DC converter and charger for flashlight battery play. PANASONIC CHARLESTON RE-7060 Luxurious FM/AM/FM stereo radio with 4 track stereo cassette player • Twin 6V2" dy quality, portable music-maker. Offers off-the-air music record¬ namic speakers • Separate speaker cabinets « ing from its built-in AM/FM radio. Tape your favorite programs anywhere, anytime — even while listening to them. Continuous tone control • Stereo eye system • Illuminated slide-rule tuning • Black-out face • Solid-state engineering • Walnut wood cabinet. $199.95 Complete with batteries, auxiliary cable, blank cassette I stop/start mike 79.95 m MERIDIAN MALL 1980 Grand River Ave. and Marsh Road Shop weekdays 10 a.m. - 9:30 p.m. Shop Sunday 12 Noon to 6 p.m. Michigan State News, East Lansing, Michigan Thursday, November 6, 1969 3 DESIGN OF NEW STORE Meridian Mall gears service to whims, wants of students age group, but many have since Grand River at Okemos-Haslett the merchants have gone through the MSU Placement changed their minds. Road, transportation may have Bureau to hire students. In Samuels also emphasized the posed a sizable problem, but an addition, MSU students will act TOe opening of the Meridian "tenant mix," which offers a arrangement with the Lansing as hosts and hostesses during the wide Metro Bus Line will make the Mall marks a giant step toward range of prices and grand opening. the type of merchandising for qualities available in the center. center easily accessible to East As another service to student which students have been He said that they (the Lansing and campus residents. activities, facilities in the mall Busses to the mall will leave will be readily available to clamoring in recent months. developers) try to get the best "We considef students one of merchants in all of the ranges so stops in East Lansing every 20 residence halls and Greek units minutes. On-campus bus stops for fund raising projects. our primary markets," Diana that they may offer the greatest are still being negotiated. Grand opening events will Ball, promotion director, said. selection possible. She added that merchandising, The tenant mix is the primary Mrs. Ball pointed out also that special attractions and activities consideration to be made in have been somewhat geared developing a shopping center, MSU Men's Glee Club and the Tail toward students. Samuels noted, because a poor Robert T. Samuels, one of the mix in a good location is not Webster's aims MSU Jazz Ensemble. singing programs with Linda and Folk A lot of floor space remains to be covered, but they don't have to wc rry about the whole job-- mall's five developers, said that enough to keep shoppers coming these workers can tell themseIves that they're nearly Tom Dufflemeier, and Virginia temporarily, at least. to begin with, some of the stores back. VanValzah are also scheduled. finished. Taking one small section at a time means State News will merchandise partly toward Mrs. Ball the youthful segment of the merchants will be in contact said that the fashion Covered wagons, ponies and photo by Terry Luke stage coaches will give the population. He hopes that with ASMSU and the Senior festivities a western atmosphere. eventually some shops will Class Council to keep the merchandise entirely for young channels of communication at men The 33 stores opening today POST-WAR BIRTH are only about one-half of the people, mainly in casual and open between them and the number to be reached when the student body. She explained Shopping centers sprout sportswear. mall is Samuels said that at first the that this is to make sure that ".. finally completed. chain stores were hesitant about .we're serving the Webster Men's Wear's new Expansion plans will add some students the store opening in the Meridian 250,000 square feet to the opening a department geared way they want to be served." present facility, according to With the mall being located on Mall is one of the company's specifically toward the student Samuels. Another A any merchant who could pay the two new stores opening in major By CYNTHIA NEAL regional center will occupy price. department store and 12-20 State News Staff Writer no less than 35 acres with a gross Lansing. A new store is also This hit and miss method has smaller stores will eventually be leased retailed area of up to or opening in the Lansing Mall. The post-war phenomena Pioneer gradually been discarded in lieu The two new stores are 3,000 added, although the space has known as the more than a million square feet. shopping center not shopping center The developers were more inclined to of scientific approaches whose square feet each and will feature yet been leased. parking area ratio will be Woolco opening seem to have been born act on a hunch when choosing a medium priced men's and young The mix of merchandise and related to that square fbotage. somewhere between the city and services is a rich conglomeration Between site, signing up at least one dependability. Marketing surveys men's fashions. the suburbs fostered by the 1960-1968, the of men's and women's clothing International Council major department store and paint pictures of market of Originated in Baltimore, Md., sprouting freeway system which leasing the rest of the space to demographies, accessibility, Webster's is new to the Lansing stores; gift, variety, jewelry and made downtown slightly more Shopping Centers (ICSC) places first Lansing store fabric stores; shoe, department competition, economic climate area. They now have a total of accessible but a lot less and future growth possibilities 455 stores operating throughout and food stores. convenient. which a wise developer must the mid-western, southern and Catering to special interest Shopping centers may be constantly consider. Woolco Dept. Store, one of the largest stores in the Meridian Mall, will help celebrate the mall's three-day grand opening this week. mid-Atlantic states. groups will be a maternity shop, The company concentrates its pet center, wig shop, men's hair merchandising efforts towards styling shop, travel agency and a classified according to size and services available, along three general lines. A neighborhood Style Shop,age These extensive surveys and are professional training. They are quite demand Woolco, a full line department store, is a division of the F.W. the young men's fashion market photography shop. center is usually "strip also a expensive, sometimes Woolworth Co. The modern merchandising Woolworth Co. new name and was created to emphasize the advertising techniques of the between the ages of 17 to 35. The stores in Lansing will carry the same lines as the Snack bars, candy and ice cream hunger shops will help curb pangs that come from a development" supermarket as a with nucleus, surrounded by smaller shops and a opens branch financed by a department store chain hire a which may subsequently professional to put the Webster stores in the East. The hard day at the shopping center. The new one-floor building carries name brand merchandise in services whose customers come The Style Shop, which opened in Lansing in 1917, will have a center together. store will stock Edwardian and The Bank of Lansing will also 50 departments, which range from ladies and children's apparel to mainly from the immediate area. new branch in the mall. The manager will be Mrs. Paul Kramer, Shopping centers have been have a branch at the mall. a hardware department. Regency-styled suits and sport A community center offers a who has been associated with the firm since 1948. recognized as dynamic The gross area of the shopping The mall store has a unique electronics stereo room where coats and also traditional and greater variety of stores and The store will be decorated in a contemporary design, and is contributors to retail business center totals 535,673 sq. ft., music can be heard without interruption. Another form of conventional styles. services and often includes sales, employing more than three with 66,346 sq. ft. of that a L-shaped with an entrance on the east mall. customer convenience is the Red Grille, a cafeteria The majority of Webster's being super-drug and variety store in Among the departments will be "Stage Left," a raised area million people across the an enclosed air conditioned accommodating 116 people, which offers a meal or snack for the clothing is tailored in its own public addition to the supermarket. devoted to fashions that are both young and new. The "Bare-Bulb country, according to the ICSC. mall space. Considerable hungry shopper. factory, located in Westminister, The regional center may be Boutique" is brimming with accessories, as well as bits of fashion A large regional center may attention was paid to the design The 150,000 square foot store is the first Woolco store in the Md., and solfl under its own characterized by one or more from throughout the store. provide a substantial tax base for of the mall space, so that it Lansing metro area. It is the 112th store to open since Woolco label. The store will also carry major department stores, one or would There is also "The Citation Room" for designer fashions supporting public schools or city division began in 1962. complete lines of nationally generate a relaxed, more junior variety stores, a associated with the Lansing store. Also just inside the side improvements. branded intimate atmosphere conducive Woolco is open Monday through Saturday from 10 a.m. to 9:30 sportswear and supermarket and super-drug entrance, is a complete foundation, lingerie and robe area, plus a These large centers help attract to everday shopping. The • p.m. and from noon to 6 p.m. Sunday. furnishings. store, restaurants and possibly a mirrored wall of hats and wigs. (continued on page 5) theatre. (continued on page 5) JNeumode NYLONS Sheer, stretch micro- weave nylon with demi- toe. Whether you're mini or maxi...PANTY HOSE gives that careful, well- SMART GIRL , . , ,, Plain or micro clress sheer. . . dressed look! nude heel and de" toe. 55C2prS.$1. GIVE HOSIERY FOR CHRISTMAS! WELCOME GOWNS BON BON SCUFFS! Luscious little nylon Pom-Pom scuffs. A harmonizing Lucious waltz-length lovely gift with or without nylon overlay. the gown. $2.50 This is the word that best describes the whole feeling of our new Meridian Mall store. From the Generously trimmed with wide-open e and sec-through windows to the intimacy of each fashion area, you are welcome! If you enter through our front door, laces or embroideries... you'll see, first, our complete cosmetic and perfume bar. If you are young-at-heart, you're going to love "Stage Left," a In assorted bon bon coloi raised area devoted to fashions that are young and now. The"Bare-BulbBoutique"is brimmed with great accessories and bits of fashion from throughout the store. In the "Citation Room" you'll find all the designer clothes that are $4.00 -$5.00- associated with our Lansing Store. Just inside the side entrance there's a complete foundation, robe and lingerie area MERIDIAN MALL plus a mirrored wall of hats and wigs. Come visit us.. you're welcome! . 6) $6.00 1980 E. GRAND RIVER AVE. JHeumode(Hosiery MERIDIAN MALL Thursday, November 6, 1969 4 Michigan State News, East Lansing, Michigan Tomorrow! Tony Randall at Knapp's Meridian Mall Thursday's the great day! The Register for over 20 valuable excitement-packed Grand Opening door prizes including color of Knapp's Meridian Mall. An televisions, a refrigerator, entirely new and complete super 8 zoom movie camera, department store. Truly a must-see. set of Noritake china, dishwasher Make plans now to make a and head-to-toe fashion ensemble day of it. Come shop, browse, of maxi coat, hat, scarf and boots. enjoy a snack or meal in the That's just a sampling, there are beautiful new Coffee Shop. TV many, many more and all just as and movie personality, Tony exciting. So plan to come early, stay Randall, will be there at 1:30 late at Knapp's Meridian Mall .... and 7:30 p.m. the place to be, Thursday. Michigan State News, East Lansing, Michigan Thursday, November 6, 1969 5 Dorm room decorating poses problems The basic problem in interior issociate professor of textiles. 3jg ncrease apparent size. obvious. decorative, but not the wall rather than hung. conveniences," Mrs. Adcock ^ possible keep curtain "A iesign for residence halls unphasized. "It tends to be «me color as the walls large bold contrast of Advising in the selection of inexpensive," she stated. "Students like a homier said. the reality that each pattern and color decreases the materials There are several factors which Besides carpeting dining rooms wncems juite impersonal by necessity." ixplained. "If background < for bedspread and feeling," Mrs Adcock said. illusion of size " she said. "If the and formal lounges in many ndividual sees and reacts to Possibilities for individual :>r pattern is the same, it ca drapery coordination, Miss dormitory interior designers With this in mind, the Dept. of room is long and narrow, the use have learned to consider the dormitories, the Residence Halls pace differently. ittempts at design within halls -he eye around the room a Shipley explained that closely over Residence Halls opened )f pattern on the small end of Dept. has begun pilot projects of "Each space requires special ire limited by a lack of space woven materials withstand wear years including maintenance dormitory apartments this term .vails tends to reshape the room landling especially when used ind flexibility of furnishings, Miss Shiple> remarked best. and theft. in Fee Hall. The first floor was carpeting lower lounges, study o better proportions." rooms and hallways. >ver many years " Mary Shipley, Vliss Shipley said. while this is not at "Cost is often prohibitive for Joy Adcock, residence hall converted into 46 carpeted Color coordination can be the Nothing and related arts, "To make the room appear as aesthetically pleasing it students " she said. "Inexpensive interior designer explained that air-conditioned units equipped Miss Shipley said that key to interior designing. Miss fabrics will fade and bleed out she has learned to order with kitchenettes. considering expense and Shipley added. while less expensive carpets tend buttonless furniture with tight limitations she feels it is the Rent for the studio bedroom "Right now the tendency is to to wad upholstered backs instead of little things students do that Students write ads up." apartments ranges between $60 mix anything and everything" cushions. One of the less aesthetic and $80 a month, depending on make a room more inviting to she said. "With too much She also aspects in recent dormitory specified rugged the number occupants. There is movement, however everything design features in "A few design is the open closet, Miss uncommon one single-studio apartment years ago, small becomes chaotic " domestic For ST. PAUL, Minn.-Univac has winning students and to their English or Busin Shipley said. areas. example all which rents for $130 a month. stuffed animals were the rage," She suggested choosing Of come up with a new way of schools. Administration, or Write Ui "To improve the situation corners a dormitory sofa "The apartments were rented she said. "They were cute and patterns with some likeness frame are bolted and glued appealing to college students in For details concerning College Copywriting (oi such as plain stripes or prints, plastic ribbon, beads or strips of almost immediately, which decorative as well as less its recruting ads- have them participation, visit the Placement P.O. Box 4050. St. bamboo covering doorways or together. In addition pictures showed that students tha where the color repeat is and decorations were ready writetheirownads. Office, School of Journalism, 55116. closets might be quite are screwed to to pay a little extra for desired decorations " The company > sponsoring a College Copywriting Contest at over 100 colleges and universities which it visits during its recruiting campaign. The aim is to produce ads which will be especially relevant to students because they have been written by students. Student contestants are to submit polished recruiting ads based on a theme which can be developed into a campaign. The campaign is to be directed at student engineers, scientists, programmers and marketing specialists in order to interest them in important positions with Univac. Each contestant must submit finished copy, a rough pencil layout and a one-page copy platform explaining the rationale behind the ad. Three or four additional headlines showing how the idea could be expanded into a campaign, should be included at the bottom of the AND NOW WE ARE THREE ... platform. Entries must be postmarked no later than midnight, Monday, Nov. 10, and must be received To More Conveniently by Saturday, Nov. 15, at the Univac College Copywriting Contest. P.O. Box 4050, St. Paul, Minn. 55116. Serve The Greater Lansing Area Full-time students at 115 schools which are visited by Univac for recruitment are eligible to participate. Entries MAURICE'S MERIDIAN MALL .... will be divided into five geographical areas of the United States, with the second prize being awarded in the four areas With Emphasis on Fashion and Quality, which has been remaining after the first prize selection. our Specialty for 35 years. Winners to be chosen by a blue ribbon panel of advertising executives will be informed on Our Dedicated Policy of Constant Coverage of all the or before Dec. 1, 1969. They will then work with the important Fashion Centers, accenting Distinctive executive art director of Selectivity, assures our patrons of the Newest and Most Uni vac's agency, MacManus, John & Adams Inc., St. Paul, Original in the fast-moving world of Fashion. Minn, on actual production of the ad. Prizes will be awarded to the Centers (continued from page 3) new business atid industry to an area, along with tourists and conventions. The Wall Street Journal compiled some figures illustrating the significance of shopping center business. In 1968, the nationwide total of retail sales in these centers amounted to $90.58 billion, or 40.8 per cent excluding automobiles and gasoline. It is estimated that 1969 sales will climb to $97.5 billion, or 42 per cent of the total retail trade excluding gasoline and automobiles. The 1974 projections place the figure at 50 per cent. The market of 1975 as predicted by demographers, will probably see an increased demand for higher priced quality merchandise lines. The average family income will average $10,500, representing about two-thirds or more of the total demographers predict. The boutique idea, characterizing the small specialty riiops, follows the trend toward qjecialization which customers often find more convenient. (continued from page 3) developers wanted to avoid anything too gaudy or spectacular with design gimmicks. Hie scheme finally chosen consists of sculptured mobiles and a revolving pedestal created by a Cleveland sculptor, C.E. Van Duzer. Van Duzer is a professor at the Cleveland Institute of Art, but his specialty to decorating shopping centers. He believes that exhibiting in a flopping center is one of the best ways for an artist to show this work. Van Duzer started this project some four months ago. The sculptures are made of magnesium, cut and welded Maurice's Downtown Maurice's Scotch House East together to represent an abstract . . . - Lansing.... Maurice's Meridian Mall concept. £ Michigan State News, East Lansing, Michigan Thursday, November 6, 1969 Hairstyling appeals on old-English traditional heavy woods and stucco walls, while 18 years and is a nationally recognized authority on men's explained. A second Mall to men shop, Bernard, both in color and in length. The Bernard, Inc., chain began Unadorned scalps are simply barbers razor-cut and style hair. hair styles. Francis makes sure Inc., will cater to the feminine in Detroit in 1953 when Bernard Hairpieces, mustaches and that operators in his stores are market, offering hairpieces of C. Fischetti opened his first no longer in fashion, and two 100 per cent human hair as well new mall shops will make sure accessories will also be offered. well-trained. beauty salon. Since then, 16 that local men and women stay For those "special occasions," "Men are becoming very as synthetic materials. All these Beauty salons and 33 wig salons in the hairy scene. customers can stop by the conscious of the effect a hair hairpieces are pre-styled and have been added. The Barbers Hairstyling for women's gift shop to buy items style can have on their ready-to-wear. The store's decor will feature for their mates. appearance. A barber who is Bernard's will carry a selection Men, Inc., will bring men up to gold carpeting, gold-trimmed Joseph Francis, president of properly trained as a stylist can of 45 shades of wigs, wiglets, date in an atmosphere of mirrors, gold and white Barbers Hairstyling for Men, bring out the best features in a cascades, stretch wigs and falls. antiquity. A large chandelier in wallpaper, hanging globe-type Inc., has been a barber-stylist for man's appearance," Francis The hairpieces are widely varied the Shop's center will shed light light fixtures and black chairs. The Secret's Gay 90s at There's A N allows relaxing Shop i Bresler's 33 Flavor Ice Cream From this beginning, the Bresler Cutting Miss Michigan, Sandy Gillespe, ha r of performing the ribbon-cutting Shop will open an outlet in the Co. has grown to be the largest State News mall, decorated in a Gay 90's ice cream firm in the nation. ceremony to open the Meridian M photo by Don Gerstner theme, reminiscent of the early Now a complete fabric days of hand-packed ice cream. shop for the woman who sews. sh Select from over 5,000 The parlor will provide different fabrics and 20,000 notions with McCall's, Vogue and Butterick patterns for shoppers with an opportunity to relax over a to take home dish of ice cream or 33 plus flavors. some of Bresler's Knapps The J.W. Knapp Co., a familiar carpeted dress, coat, suit, the store are uses the distinctive Knapp's personnel contend store to MSU students, has sportswear and junior displays for each department that the excitement of the every fashion outfit Although Bresler's is known as planned and designed the new departments, enhanced with and classification of selling floor in no way lessens you need. the 33 flavor shop, it carries Knapp store in the Meridian Mall splashes of color. merchandise. the "behind-the-scenes" with an "exciting young look." operations which provide the many more flavors on a seasonal The "plaza" has wide arches The store, complete with 70 William E. Becker, store basis. During the year, as many customer with service for which opening into spacious manager, joined the J.W. Knapp as 200 different flavors may be departments, was designed by Knapp's is famous. In addition the New York firm of C.J. departments of home fashions Co. in April 1969. He was carried. to a full line department store, and appliances, and to the previously associated with stores Breyer & Associates, and was men's, yough and children's Knapp's has supplied their decorated by graphic artist Dick in Lincoln, Neb., and in Little customers with a coffee shop. Equipped with the most Rock, Ark., and brings with him modern equipment, the Bresler West. At the Mall entrance, one is Color and texture combined a vast amount of knowledge and Co. got its start during the with rich woods have been used retailing experience. He depression when greeted with a fashion accessory MERIDIAN MALL 17-year-old to carry out interest and describes the new store "the David Bresler interested his "plaza." The terrazzo vinyl as 1962 E. Grand River Ave. Okemos excitement in the "ship" modern shop concept in physical family in the ice cream industry. flooring in this area and oiled walnut is surrounded by lushly concept. The unusual features of management." were pleased as punch to announce the Grand Opening BOOTS made for are living of another RLLEN5 anywhere, anytime shoes for the anyone budget! NEW STORE IN MERIDIAN MALL Michigan State News, East Lansing, Michigan Thursday, November 6, 1969 "J EBMD OPENING! STORE HOURS: Mon. thru Sat. 10:00 - 9:30 Sunday 12:00 - 6:00 p.m. % MERIDIAN MALL SHOPPING CENTER FREE! 20 VALUABLE PRIZES TO BE FREE! PLASTIC Free yardsticks to the first 5,000 men in our store on Thursday - limit one each. Free plastic raincoats for the GIVEN AWAY, 5 EACH DAY LAUNDRY ladies while 2,000 last • limit one per person. ♦BATTERY/ ELECTRIC RADIO ♦GENERAL ELECTRIC HAIR DRYER G. C. MURPHY CO. - First Quality Always 3 Michigan State News, East Lansing, Michigan Thursday, November 6, 1969 G.C. Murphy marks Profits wan 511th Wo II store Ribbon cutting ceremonies at Wednesday will opening mark the housewares, toys and hobbies, on NEW YORK (UPI)-Profit taking leaned on the stock market last week after its sharp mid-October advance. Trading was moderate. Saul Smerling, vice president of Standard & Poor's, said the list the new G.C. Murphy A-A store opening of the company's 511th sporting goods, auto accessories was in a period of consolidation as investors paused to reconsider in Meridian Mall, Okemos, store and will be the ninth in the and tobacco shop. Vietnam and the nation's monetary situation. Wolverine State. The 63-year-old A feature of the new store is the entertainment center, which One analyst commented that peace enthusiasm, which helped general merchandise company support the market in recent weeks, waned a bit because there Men's clothing has retail outlets in 23 states and the District of Columbia. brings together phonographs, records, radios, television sets, was no evidence. . . only hope. . . that President Nixon would announce a dramatic peace plan when he delivers his Vietnam This new store contains musical instruments, tape address Monday. At the Paris peace conference, the Communists top billing recorders and cameras and film. 50,200 square feet of occupied gets area, with 40,000 square feet of Included in the new store's rejected a proposal by Chief U.S. negotiator Henry Cabot Lodge, who called for a new approach to the Vietnam talks, and facilities is a modern restaurant selling space. The Meridian Mall Murphy with table and booth seating for , that secret discussions begin immediately after Nixon's at Small's Inc. store will be operated as one of 71 customers, and also a stand-up food service bar. Lucien Hooper, senior analyst for W.E. Hutton brokerage said, the company's A-A units. C.T. Fogarty, Jr. is the store "Wall Street was in a period of disenchantment after the Founded in 1914 by Boyd Murphy's A-A program provides 12 merchandise classifications in manager. He has 22 years of euphoria of the previous two weeks." He noted that nothing has Small, Small's Inc. of Lansing the store. These groups include: Murphy experience and, before happened yet to hasten peace. will be opening its first branch Renewed inflationary concern also worked against the market. Fashion accessories, fashion coming to this store, managed store in the Meridian Mall. stores in the Pittsburgh, Pa., While U.S. Secretary of Commerce Maurice Stans predicted apparel, men's and boy's Specializing in middle to top more prosperity and less inflation in 1970, opinion on Wall Street furnishings, sweet 'n eats, was that inflation still was out of control. Lending evidence to priced men's clothing, the store entertainment center, G.C. Murphy Co. had its origin will occupy 6,300 square feet of writings this was a Commerce Department report that "leading economic and wrappings, knit 'n stitch, in McKeesport, Pa. in 1906, and floor space and employ 10 indicators" moved ahead in September after a drop in the home furnishings, domestics, through the years has, pioneered people. in the expansion of merchandise previous month. It will merchandise the same In addition, Paul W. McCracken, Chariman of Nixon's council brands as the main store does - Hosiery company assortments. The Murphy Co. operates an of economic advisers, said that "for much of 1970, it may be suits by Hart Schaffner & Marx, rather uncomfortable year." Hickey Freeman and Small's opens third store extensive research department with a fashion center in Jersey Electronics suffered the sharpest declines. Analysts said a big own brand, Tower Town. These The Neumode Hosiery Co., City, N.J.,. and a merchandise drop in Control Data, the most active issue, early in the week will range in price from $90 to $225. which features regular and research department in Center of triggered a selling wave throughout the group. Investors were said to be disappointed with Control Data's third specialty hosiery styles for men, McKeesport, Pa. The G.C. Enro, Manhattan and women and children, has opened Murphy Co. reported sales in quarter earnings, although they were above the year ago period. Hathaway shirts, Dobbs hats and its third store in the Lansing area 1968 of $355 million. The issue finished with a loss of 27 5/8 to 116 3/4 on 1,395,300 Farah slacks, as well as a shares. at Meridian Mall. liration of shoppers is the fountain complete selection of Jay mar store occupies Fairchild Camera was second on the active list. It lost 3 to 92 Sansabelt slacks will be carried. The approximately 600 square feet Actor appears State News photo by Carl Welti on 606,300 shares. A spokesman for the company could offer no An addition to the new store explanation for the drop in price. of space. It will employ two or will be the "Racquet Shop," three full time personnel and featuring young men's suits and sport coats in natural shoulder will hire college or high school Knapps store boost prices students for part time sales grand opening Buying clothing. people. Imported sportswear, such as sweaters and knit shirts from Spain and Italy will be carried. The store will have its own tailor was Patricia Miller, store manager, previously asst. manager at the downtown Lansing store. She joined the company in Tony Randall, famed actor-comedian, Knapps Dept. will appear at Store Thursday sprees shop. February 1968. during the grand opening of the WASHINGTON (UPI)-If the been on a buying spree as index at about double the usual clothing. Females did most of considered in short supply. If The branch manager is a native Meridian Mall. of The Neumode Hosiery Co., wife or daughter complains she though all dress manufacturers rate for September, the buying because the fall lines meat were in short supply, you Lansing. Ronald Clark organized in Aurora, 111., in Randall will be in the store to doesn't have a thing to wear, tell were going out of business According to Arnold Chase, a of women's coats, dresses and wouldn't know it by looking at attended J.W. Sexton High talk to customers at 1:30 p.m. skirts went on the market. Male the grocery and super market School and MSU. With his wife, 1926, presently operates over and 7:30 p.m. her government statistics say tomorrow. That buying has government statistician who 100 retail shops throughout the she's, well, maybe exaggerating a increased clothing prices, keeps track of such things, the purchases of clothing trailed, as shelves. They were loaded. The Susan, and children, David, 4, Midwest. There is a store in Working with Shirley MacLain, bit. Apparel prices rose last month in villain in the price increase was a industry just moved more beef and Carrie, 1, he resides at 7334 Randall set up plans for the Oct. downtown Lansing and in the The women of America have the government's consumer price 3 per cent boost in retail sales of There may have been some into storage to be sold when the Williamsburg Rd., Lansing. 15 moratorium in New York. strike peters out. Lansing Mall. grumbling about the new lines being outlandish price and Agriculture Secretary Hardin style. But wo bought as says that if Americans want though styles changing ample supplies of beef, they SMALL'S. . . INVITES YOU TO THEIR tomorrow. Maybe it that way by Anyway, demand for new clother pushed prices of as planned must expect meat prices to rise even beyond today's levels. Even with the slight easing of prices in September and August, women's apparel up 3.1 per cent housewives still are paying 13 GRAND OPENING during the month. Clothing for men and boys went up at less than one third that rate. per cent more for beef than last year. Hardin insists higher prices Just about all family items alone will encourage livestock increased in price last month. people to increase their herds NOVEMBER 6th The anti-inflation about which President Nixon spoke a slowdown few days ago clearly and allow greater imports. Beef price increases were brought on by reduced production and hasn't taken hold yet in terms of lower imports, he said. consumer prices. They went up AT THE NEW during September at the inflationary rate of .5 per cent, higher than the August rate of living Experts is in little evidence that the Washington coming down cost see of as increase but leveling off some ant i-inflation measures take for the year. It continues the hold. They do hope for a slower MERIDIAN MALL, OKEMOS price climb at the highest level since 1951, the first year of the Korean War. rate of stabilization level. increase at and some price higher There was a strike of sorts of Sad as it may be, what goes up meat buying. Beef prices were seldom comes down, it seems, in slightly lower but not pork, still Now Two Locations To Serve You 211 S. Washington Ave., Lansing-Meridian Mall, Okemos "GRAND OPENING SPECIAL" Marketing "THE BOLD BOOT" hosted at final round the Notre Dame team won in an "upset" over CAMPUS APPROVED! For the next few months Northeast Missouri State. Also participating in the event marketing students at 36 were representatives from 17 different colleges will be playing corporations ranging from Sears, games with the MSU Marketing Roebuck and Co. to General Club. Motors Corp. The Ninth Annual The contest is in its ninth year. International, Intercollegiate It began in 1960, sponsored by Simulation Competition and only a few companies, as a Conference, sponsored through one-day affair. The competing the MSU Marketing Club, began teams played on computer at the start of fall term and will consoles, making decision^ run through spring term. receiving results and making The "game," a simulation of a more decisions. company and a year's worth of decision-making, is a computerized training device used by the Sylvania Corp. to Speciality shop train sales and marketing executives in decision-making. Each school's team receives for women's wear the past year's history of a company and information on sports 'U' colors Get a "boot" out of life financial and market conditions that can help in decision-making. Albert's, a women's wear Fashioned for deep-down comfort in brush-clean Sand All teams start out with the specialty shop, will be among same the stores opening Wednesday ia Buck with long-wearing genuine natural crepe soles and company. From that point, at three-week the mall, It will be decorated ift heels . . . Full pile linings, all designed to help protect you intervals, the teams make a green and white, MSU's colors from stadium shivers ... and they're "warmly" priced, too! Albert's will feature coat, knit number of decisions about their Come in and get your pair - today! and dress actions in transacting business. departments, a The information on their sportswear department, catering $13.80 decisions is fed into a computer, to the college set. Also included which feeds back the results. is a shoe salon. This year Oldsmobile Corp. is Moderately priced fashions for Small's donating computer time to run the contest. The final determination of the the young and the young heart will be featured, displayed in sets designed by a former a(j Slart Sclniffner & Marx Hickey - Frcema. winner comes in the spring when frfth Avenue display director. the finalists in the competition Albert's was founded ini. -- two locations -- meet in Kellogg Center to give a Detroit in 1933, with theft final verbal presentation before a Meridian Mall store being the;! MERIDIAN MALL LANSING MALL ^ two eleven soutli Washington, lansing 33rd panel of business executives store in the firm. The*' 1994 E. Grand River, Okemos W. Saginaw at Elmwood Last year's contest was entered manager will be Mrs. Helen by 40 collegiate teams. In the Moore. Michigan State News, East Lansing, Michigan Thursday, November 6, 1969 9 |»EER STRATEGY Students aid mall Marks promo expressed interest in student promotion and media strategy, response when a budget recommendations and two-year study by Miracle Students are helping to satisfy indicated that students oossess , , nlS *? working w,orlanS ln ^ams decision-influencing in teams tactoi for decision-influencing factors their peer consumers in the S,d ^nd more moMv th^hS of four to develop a report of the voerall mall promotion. "Each team will work as strategy. Miracle collected figures over a #s.r management consulting firm or /From students' work period of 10 weeks during vjitt store to carry promotion ideas, mall operators advertising agent, responsible for making team decisions," Miracle tape to ^overhow storai™ durin the j^g lcldeinlc , C . "_ .T? professor Miracle, associate G°rd°1; of ahlrW, He found out th.t variety of articles :ad rtisino oiuuciiu> s>peiii tui estimated "Many express criticisms students today on limited navrtVanVB Excluding ^foerSty Hi.rinn n*rinJ Inc. will open a Diana Ball, Meridian Mall ®ft 51016 111 ^ ma,1» featuring a promotion director, said that the Shopping areas and high costs are ' nt ®f c 7 wlde variety 411(1 student projects are valuable unfounded,"" hp not iinfniinH»H not he aHHoH added student spent $46 7 million1 in East LaiXg and $54.7 million in acceaBories. It ^11 be managed SL* n Presenting student opinion Mall advertisers are seeking to reach the student community, as in the Unsi^ area by Christine Paluch and will we„ ^ different marketing 1 weH as area residents, Miracle Miracle *aid advertising employ 8 of 12' advertising concepts. management involved the Such lin^ m Shafford, Dansk, "Many of these students are consulting pLannmg' exec,ution Md controI ^1°'u u Ce^lass' almost professionals," she said, advertisinl ofP™motlonal strategy. * l5w"? ? CkS' n™**' "Even a few imaginative ideas management management students students arf are ^ ^thepr0ject m & P°Jd> F?oy C^es, mal] wi„ provide Ebehng & Reuss, Lenox, Buzza win be invaluable." Leftovers or deve oping promotional strategy ior Meridian Mall. students wjth practice in Cardoza, Norcross, Soovia Janis, Meridian Mall, located at East Mall promotion is handled by analyzing human behavior and Vincent Llppe, Arthur Miller, Grand River Avenue and Marsh Amidst the remnants of box lunch, two builders a New York advertising agency, competitive conditions, and in Stotter, Kirk & Matz, Bisco Road, will hold its grand a Ai„——:— a basis for reasonjng Imports and Rubel will be opening Thursday through study blueprints—the construction "menu" for anew ly to realistic carried. Saturday. restaurant. State News photo by Terry Luke UNITED PIPING & ERECTING CO. 7fttcA68 100% worsteds in fashionable 2 button, < Regularly to SS9.50 vested models MEN'S SPORT COATS mto s38 2 or 3 button models in plaids, window panes, checks Regularly to $49.95 or solids. Natural shoulder or shaped. s14 MEN'S SLACKS 100% Wool flannel belt loop mot Regularly $17.00 sizes 28 to 46. MEN'S DRESS SHIRTS $490 Button down or spread collars in stripes and checks. Regularly $7.50 Sizes 14Vz to 16n/2 in group. Men's Suede Front Sweaters M4 Panels of genuine suede combined with 100% Shetland Wool in cardigan or pullover styles. Sizes S M-L-XL. Regularly $16.00 Men's Suede or Leather Sub Coats s49 Genuine suede or cabretta leather with zip-out orlon Regularly $59.95 pile linings. Sizes 36 to 46. Webster Men's Wear... Meridian Mall... Lansing Mall Both Stores Open Late Every Night