The consumption of alcohol in the developing world has increased dramatically in recent decades. Consequently, third world countries will have to contend with problems related to excessive drinking. This article analyses the gradual transformation of alcohol from an "integrative" pastime to a costly abuse as big international companies deliberately push alcohol into developing countries at a time when its marketing in the industrialised countries themselves is under attack. It lists the reasons for the increase in drinking habits of third world peoples, citing Nigeria and Tanzania as cases in point.
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