Michigan State University anthropology doctoral candidate, Emily L. Altimare, examines the notion of American made vehicles in a modern manufacturing environment defined by global outsourcing. Altimare's presentation is titled, The institutionalization of American made: autoworkers and their local interpretations of a global industry and is based, in part, upon interviews done with UAW Local 602 workers at the General Motors Lansing Delta Township assembly plant in Lansing, MI. Altimare describes a local workforce with a vibrant work ethic and which identifies strongly with American made and union made products. Her hypothesis suggests that a preference for American made is the result of a normative process operating both in the workplace and in the community. Altimare is introduced by Professor John P. Beck, Associate Director, Michigan State University School of Human Resources and Labor Relations. Part of the "Our Daily Work/Our Daily Lives" Brown Bag series sponsored by the MSU School of Human Resources and Labor Relations and the MSU Museum.
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