Retailing legend Betty Price talks about her Liebermann's gift store in downtown Lansing, Michigan during a question and answer session at Schuler Books in Okemos, MI. Price discusses her merchandising and customer philosophy, her eye for art and talent, her long friendship and professional relationship with modernist designer George Nelson and their collaborative effort to create a classy, unique environment in her store. She also describes learning the business from her father and then making it her own, selecting merchandise for quality, cost and design and training her sales staff to help select exactly the right piece for a customer. Price is interviewed by Sandra Seaton, recent author of an article on Price in "Modernism" mnagazine and the MSU College of Law Writer in Residence.
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