Retailing legend Betty Price talks about her life, her interest in design, and her family opening Liebermann's luggage and gift store in downtown Lansing, Michigan. Price reflects on her youth in Saginaw, Michigan, experiences working in her great uncle's store, also called Liebermann's, coming to Lansing with her father in 1931 to open the store and to attend Michigan State College and finally leaving MSC to devote all of her time to retailing. Price says that her father told her that she could buy anything that she could sell and with that in mind, she set about creating a store inventory of items created by artists whose work appealed to her. She says that she went out of her way to get to know the artists personally and often entertained them in her East Lansing home which was designed by modernist Lansing architect Kenneth Black in 1946. She says that later moving Liebermann's to 113 N. Washington Ave in Lansing was a major business decision and that having modernist George Nelson design the new facility brought admirers to Lansing from around the world.
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