Retailing legend Betty Price talks about Liebermann's, the high-end luggage and gift store operated by her family in Lansing, Michigan. She says that her father gave her full control of the basement area of the store for her gift items and she discusses how she selected her inventory, how customers reacted to her contemporary offerings and how she took the time to "educate" them about the pieces she sold. Price also talks about modernist icon George Nelson who designed the 113 N. Washington Liebermann's store in 1966 and about entertaining him and other artists in her East Lansing home. Price says that throughout her career, she never felt discriminated against because of her gender.
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