The relative efficiencies of visual, audio-visual, and aural presentations for transmitting commercial messages

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: O'Neal, Michael Robert

Date: 1971

Subjects: Radio advertising
Television advertising

Program of Study: Advertising

Degree Level: Masters

Language: English

Pages: 4, v, 75 leaves

Permalink: https://doi.org/doi:10.25335/ftxp-9r84