An experiment to determine the relative effectiveness of newspaper advertising schedules as affected by advertisement size and frequency of insertion

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Novak, Arthur William

Date: 1969

Subjects: Advertising layout and typography
Advertising, Newspaper

Program of Study: Advertising

Degree Level: Masters

Language: English

Pages: 4, v, 118 leaves

Permalink: https://doi.org/doi:10.25335/rj9g-z365