Transactive memory theory and empirical studies of enterprise social media suggest that virtual work-groups on enterprise social media develop transactive memory. To explore how the development of transactive memory might be operationalized in the context of enterprise social media, transactive memory was studied through counts of posts of four types of knowledge: domain knowledge, metaknowledge, non-work-related knowledge, and question. Counts of posts were observed using human coders and machine learning. Following exploratory analysis and the validation of assumptions, generalized linear modeling was used to quantify the effects of each of several different variables on counts of each of four different post knowledge types.
Read
