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Dual or unified routes of persuasion? : an exploratory comparison of dual process predictions on a microblogging social media platform

Dual or unified routes of persuasion? : an exploratory comparison of dual process predictions on a microblogging social media platform

Fennell, Charles Chris

Text (2015)

Part of Electronic Theses & Dissertations

The effects of external cues on media habit and use : push notification alerts and mobile application usage habits

The effects of external cues on media habit and use : push notification alerts and mobile application usage habits

Text (2014)

Part of Electronic Theses & Dissertations

Three constructs examined : theoretical forces that could affect retention in online college classes

Three constructs examined : theoretical forces that could affect retention in online college classes

Shillair, Ruth Jay

Text (2013)

Part of Electronic Theses & Dissertations

Enterprise social media-enabled transactive memory encoding

Enterprise social media-enabled transactive memory encoding

Nelson, Michael E. (Graduate of Michigan State University)

Text (2018)

Part of Electronic Theses & Dissertations

Understanding product attachment and expected product lifetime by extending Technology Acceptance Model (TAM) with product personalization and Innovation Diffusion Theory (IDT)

Understanding product attachment and expected product lifetime by extending Technology Acceptance Model (TAM) with product personalization and Innovation Diffusion Theory (IDT)

Text (2013)

Part of Electronic Theses & Dissertations

Effects of fear appeal message repetition on perceived threat, perceived efficacy, and behavioral intention in the extended parallel process model

Effects of fear appeal message repetition on perceived threat, perceived efficacy, and behavioral intention in the extended parallel process model

Text (2012)

Part of Electronic Theses & Dissertations

Toward a sustainable online Q&A community via design decisions based on individuals' expertise : evidence from simulations

Toward a sustainable online Q&A community via design decisions based on individuals' expertise : evidence from simulations

Text (2020)

Part of Electronic Theses & Dissertations

Intention to share promotional offers in brand social communities : the role of perceived transaction and social value

Text (2010)

Part of Electronic Theses & Dissertations

Enacted affordances of social media and consumers' response to advertising

Enacted affordances of social media and consumers' response to advertising

Yang, Jing (Ph.D.)

Text (2017)

Part of Electronic Theses & Dissertations