Managing a strategic approach to the process of broadcast promotion concept development

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Bem, Jonathan Frank

Date Published: 1991

Subjects: Television broadcasting--Marketing
Radio broadcasting--Marketing
Television broadcasting--Management
Radio broadcasting--Management

Program of Study: Telecommunications

Degree Level: Masters

Language: English

Pages: x, 999 pages

Permalink: https://doi.org/doi:10.25335/x5x1-k538

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