Congruity theory : the relation between context type and advertising appeal

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: McLaughlin, Caitlin Michelle

Date Published: 2009

Subjects: Attitude change
Advertising--Psychological aspects
Marketing--Psychological aspects

Program of Study: Advertising, Public Relations and Retailing

Degree Level: Masters

Language: English

Pages: v, 63 pages

Permalink: https://doi.org/doi:10.25335/pbp1-ry22

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