Computer-mediated persuasion in online reviews : statistical versus narrative evidence

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Hong, Seoyeon

Date Published: 2009

Subjects: Persuasion (Psychology)
Consumer behavior
Electronic discussion groups
Word-of-mouth advertising

Program of Study: Public Relations

Degree Level: Masters

Language: English

Pages: v, 71 pages

Permalink: https://doi.org/doi:10.25335/r1rr-s373