A strategic marketing examination of stateholders, customer satisfaction, and performance of firms embedded in multi-entity supply chains

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Mena, Jeannette A.

Date Published: 2010

Subjects: Business logistics
Marketing

Program of Study: Marketing

Degree Level: Doctoral

Language: English

Pages: xii, 205 pages

Permalink: https://doi.org/doi:10.25335/x0vr-hg42

Full text