A conceptual framework for the determination of optimum marketing mix

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Klaasen, Adrian John

Date Published: 1961

Subjects: Marketing

Program of Study: Marketing and Transportation Administration

Degree Level: Doctoral

Language: English

Pages: xiv 234 pages

Permalink: https://doi.org/doi:10.25335/21fx-z697

Full text