Product market risk : a theoretical development of the concept of risk in the product market and its impact on management decisions in the capital and resource markets

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Lane, Paul M.

Date: 1986

Subjects: Marketing
Risk

Program of Study: Marketing and Transportation

Degree Level: Doctoral

Language: English

Pages: x, 292 pages

Permalink: https://doi.org/doi:10.25335/ck7j-ft40