The process of distribution packaging innovation and its relationship to distribution channel structure

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Twede, Diana

Date: 1988

Subjects: Diffusion of innovations
Marketing channels
Packing for shipment
Plastics in packaging

Program of Study: Marketing and Transportation Administration, Business

Degree Level: Doctoral

Language: English

Pages: viii, 194 pages

Permalink: https://doi.org/doi:10.25335/jnf1-3m31