A pretest model of advertising effectiveness : the mediating effects of involvement, picture, and message

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Yoon, Kak

Date Published: 1991

Subjects: Advertising

Program of Study: Advertising

Degree Level: Doctoral

Language: English

Pages: ix, 151 pages

Permalink: https://doi.org/doi:10.25335/xcw5-0h28

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