The promotional decision-making process of a small business-to- business firm : a case study

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Dixon, Julianna

Date: 1994

Subjects: Sales promotion
Small business
Decision making

Program of Study: Advertising

Degree Level: Masters

Language: English

Pages: vii, 91 pages

Permalink: https://doi.org/doi:10.25335/5q6y-n728