The promotional decision process in small consumer-oriented retail and service firms : a survey analysis

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Davis, Judy Foster

Date Published: 1993

Subjects: Sales promotion
Decision making
Small business

Program of Study: Mass Media

Degree Level: Doctoral

Language: English

Pages: xi, 245 pages

Permalink: https://doi.org/doi:10.25335/02yg-yd51

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