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Program of Study: Mass Media
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Collection
Electronic Theses & Dissertations
17
Material Type
Theses
17
Language
English
17
Copyright Status
In Copyright
17
Subject
Advertising media planning
1
Advertising, Point-of-sale
1
Advertising, Public service
1
Advertising--Public opinion
1
Asian American consumers
1
Asian Americans and mass media
1
Branding (Marketing)
1
Cable television
1
Cancer--Patients--Social networks
1
Color in advertising
1
Competition
1
Consumer behavior
1
Consumer behavior--Research
1
Consumers--Attitudes
1
Consumers--Decision making
2
Corporate sponsorship
1
Decision making
1
HIV infections--Prevention
1
Habit
1
Households--Decision making
1
Human behavior
1
Human body on television
1
Human body--Social aspects
1
International Telecommunication Union
1
Japan
1
Journalists--Vocational guidance
1
Marketing--Management
1
Mass media and public opinion
1
Mentoring
1
Mentoring in the professions
1
Mentoring of authors
1
Michigan
1
Motivation research (Marketing)
1
Newspapers--Ownership
1
Packaging--Research
1
Persuasion (Psychology)
1
Prediction (Psychology)
1
Press
1
Psychological reactance
1
Radio audiences
1
Radio broadcasting
1
Radio broadcasting policy
1
Radio programs--Rating
1
Resource allocation
1
Rural conditions--Public opinion
1
Sales promotion
1
Small business
1
Social marketing
1
Social problems in mass media
1
Social responsibility of business
1
Television advertising
1
Television broadcasting of news
1
Television in education
1
United States
3
Visual communication
1
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Subversive supremacy : a pop culture kaleidoscope of somatic sentiment
Yambor, Marjorie Lynne
Text (2006)
Part of
Electronic Theses & Dissertations
An examination of the mentoring process in Michigan newspapers : the influence of mentoring on reporters
Thomas, Cynthia Elaine
Text (2007)
Part of
Electronic Theses & Dissertations
The effects of local radio station group ownership on station performance
Polinsky, Heather Elizabeth
Text (2006)
Part of
Electronic Theses & Dissertations
The impact of newspaper competition and ownership on resource allocation : a study in Japan
Cho, Hiromi
Text (2000)
Part of
Electronic Theses & Dissertations
Reframing rural America
Webb, Aileen
Text (2005)
Part of
Electronic Theses & Dissertations
The promotional decision process in small consumer-oriented retail and service firms : a survey analysis
Davis, Judy Foster
Text (1993)
Part of
Electronic Theses & Dissertations
Breaking points and the role of the print visual in public service communication campaigns
González, Verónica
Text (1994)
Part of
Electronic Theses & Dissertations
The development of multi-channel TV and TV news viewing : a cross-sectional analysis of TV news viewing and news learning in a broadcast-channel-only and multi-channel situation
Youn, Sug-min
Text (1993)
Part of
Electronic Theses & Dissertations
Understanding media habits : the role of habit in the theory of planned behavior
Lange, Ryan
Text (2009)
Part of
Electronic Theses & Dissertations
Online social support and cancer : understanding the impact of survival rate, gender, and different community characteristics
Buis, Lorraine R.
Text (2007)
Part of
Electronic Theses & Dissertations
The changing dynamics of the International Telecommunication Union : an historical analysis of development assistance
Renaud, Jean-Luc
Text (1986)
Part of
Electronic Theses & Dissertations
The effectiveness of entertainment-education as media health campaigns : the effects of entertainment narrative and identification on HIV/AIDS prevention behavior
Lee, Byoungkwan
Text (2004)
Part of
Electronic Theses & Dissertations
The influence of packaging color on consumer purchase intent : the influence of color at the point of purchase
VanHurley, Vickie Lynn
Text (2007)
Part of
Electronic Theses & Dissertations
Examining the cultural antecedents of perceived source credibility and their influences on Asian American consumers' responses to advertising
Morimoto, Mariko
Text (2005)
Part of
Electronic Theses & Dissertations
Psychological reactance and branded product placement
Chang, Susan
Text (2005)
Part of
Electronic Theses & Dissertations
Analyzing the household purchasing process for cable television : selected variables and hypothesized relationships
Paugh, Ronald
Text (1986)
Part of
Electronic Theses & Dissertations
Consumer response to cause-brand alliances : how situational and consumer characteristics influence consumer response
Trimble, Carrie Suzanne
Text (2007)
Part of
Electronic Theses & Dissertations
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