Analyzing the household purchasing process for cable television : selected variables and hypothesized relationships

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Paugh, Ronald

Date Published: 1986

Subjects: Consumers--Decision making
Households--Decision making

Program of Study: Mass Media

Degree Level: Doctoral

Language: English

Pages: ix, 127 pages

Permalink: https://doi.org/doi:10.25335/9yrk-qy91

Full text