The impact of American television commercials upon Saudi Arabian students' children's habits in terms of purchasing behavior

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Basfar, Hasan Omar

Date Published: 1989

Subjects: Television advertising
Television and children
Saudi Arabia
United States

Program of Study: Communication

Degree Level: Masters

Language: English

Pages: ix, 72 pages

Permalink: https://doi.org/doi:10.25335/tdgr-0003

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