Advertising and sustainable competitive advantage in the small firm

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Harris, Sally Ann

Date Published: 2000

Subjects: Advertising
Competition
Marketing--Decision making
Small business

Program of Study: Advertising

Degree Level: Doctoral

Language: English

Pages: xiv, 199 pages

Permalink: https://doi.org/doi:10.25335/k7rc-gy43

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