Attributional approach to understanding celebrity/product congruence effects : role of perceived expertise

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Choi, Sejung Marina

Date Published: 2002

Subjects: Advertising--Social aspects
Endorsements in advertising

Program of Study: Advertising

Degree Level: Doctoral

Language: English

Pages: x, 127 pages

Permalink: https://doi.org/doi:10.25335/x2h3-5770

Full text