Cause related marketing--the case of stigmatized products

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Bhattacharya, Smeeta

Date Published: 2004

Subjects: Corporate image
Social marketing

Program of Study: Advertising

Degree Level: Masters

Language: English

Pages: vi, 99 pages

Permalink: https://doi.org/doi:10.25335/0eea-q654

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