An investigation of the interaction of advertising, pricing and quality on sales response

In Collections: Electronic Theses & Dissertations

Copyright Status: In Copyright

Material Type: Theses

Authors: Jackson, Eric Charles

Date Published: 2004

Subjects: Advertising
Product management--Mathematical models
Quality of products--Public opinion
Sales forecasting--Mathematical models

Program of Study: Marketing and Supply Chain Management

Degree Level: Doctoral

Language: English

Pages: xvii, 193 pages

Permalink: https://doi.org/doi:10.25335/kte8-a766

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